Analysis in the way it was integrated

Nike has successfully integrated each source of media to coexist effectively with every medium they used for their campaign.  Social media pages and smartphone apps allowed the brand to use these resources to create personal channels of selling. Word of mouth played a huge role in the campaign and social media allowed this word of mouth to reach a large amount of people. Non-personal channels were equally as effective because their print media and advertising targeted women of a mass market as well and the images and symbols were used to entice women to be apart of the campaign.

Direct responses from women of Australia meant the campaign could be adjusted and new resources could be integrated into the campaign. For example the response from women, who said they were afraid to run at night alone, meant Nike could use this response to their advantage and create the running event in the evening.